UNLOCKING THE HIDDEN INSIGHTS THAT POWER YOUR SUCCESS
As the pioneers in metaphor research, we offer deeper insight into your business issues — which leads to bigger and better results.
TRADITIONAL MARKET RESEARCH DOESN’T CUT IT….WHY?
At Olson Zaltman, we help you light a clear path forward. Our approach combines metaphor, deep insight, and empathy to deliver research that actually predicts behavior. The universality and long shelf-life of our work means you can continually mine new approaches or “aha!” moments that are tailor made for your objectives. We’re a dependable ally in your #1 mission. Bringing the voice of the consumer to the c-suite.
It can't explain the "say-do gap" - when customers behavior differs from what they say in focus groups.
It doesn't ask the right questions.
It doesn’t inspire teams to make a change.
Our Solution? ZMET®
ZMET®, or the Zaltman Metaphor Elicitation Technique, is a pioneering technique developed at the Mind of the Market Lab at Harvard Business School over 25 years ago. ZMET® unlocks the Deep Metaphors™ rooted in universal human experiences that unconsciously shape the stories we tell ourselves about our world—revealing what is hidden even from consumers' themselves -- their unconscious thoughts, feelings, needs, and desires.
When you uncover what was previously unknown, you have a comprehensive blueprint to connect deeply with your consumers.
Olson Zaltman has been empowering the world for 25+ years, ever since its founding in Harvard's Mind of the Market Lab.