ARTICLES & BOOKS
BOOKS
How Customers Think: Essential Insights Into the Mind of the Market
By Gerald Zaltman
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
by Gerald & Lindsay Zaltman
Unlocked:
Keys to Improve Your Thinking
by Gerald Zaltman
Selected Academic Articles Written By Our Team
Jake Wax, Randall Rossi, Kathy Shaw, Lindsay Zaltman, et al.
(2023)
Project last mile and the development of the girl champ brand in eSwatini.
Sasha Aquino, Abigail Rendin, et.al
(2021)
Barriers to advancing the science and practice of marketing.
Andrew Baron, Gerald Zaltman, & Jerry Olson
(2017)
Toward a new marketing science for hospitality managers.
Gerald Zaltman, Jerry Olson, & James Forr
(2015)
Incorporating deep customer insights in the innovation process.
Jerry Olson, Kristin Waltersdorff, & James Forr
(2009)
Robin Coulter, Gerald Zaltman, & Keith Coulter
(2001)
