LIGHTING THE PATH BETWEEN MIND SCIENCE AND MARKETING NEEDS
Our Story begins and continues with our commitment to you, our clients.
Powered by our ability to go deeper.
Olson Zaltman has helped clients across 17 verticals craft strategic direction for brand positioning, new product development and breakthrough messaging. Generating revenue beyond expectations for our clients. As the pioneers in the use of mind science for consumer insights, we are passionate about helping our clients unlock the hidden power of the unconscious. We uncover the beliefs and behaviors that impact your consumers’ decisions and partner with strategic leaders like you to determine the most impactful way of leveraging deep insights.
Rooted in scientific rigor.
95% of your consumers' decisions are made deep in their unconscious where beliefs and behaviors are rooted. What if you had the ability to see these deep emotions and human truths? The universal Deep Metaphors™ of our lives? We gained this ability from our earliest roots at Harvard Business School’s Mind of the Market lab with the launch of ZMET, the first market research technique to receive a U.S. patent.
Our academic roots are reflected in our highly vetted research tools. We’ve conducted more than 2,000 studies in over 40 countries worldwide and our work has been cited in 4,000+ academic and industry publications. Academically rooted, passionately client-centered and deliberately small, Olson Zaltman is high-touch, rigorous in its methodology and results-oriented.
Listen below to hear more from our Founding Partners about why Olson Zaltman came to be.