Staying Safe
OZ partnered with Liberty Mutual Insurance and Students Against Destructive Decisions (SADD) to research how teens use their phones while they are driving. We conducted both an explicit survey and an implicit association test.
The Challenge
At any given moment, 660,000 people are texting and driving.
The Methodology
Implicit associations – or unconscious meanings and associations – impact behavior most when there is little time, distraction, and many choices.
The Impact
When it comes to changing teens' behavior on the road, understanding teens' unconscious bias can help to change their habits and deep held beliefs on what is safe vs. dangerous behavior.
Through our work together, Liberty Mutual was able to assist parents with tips to encourage responsible driving among today's teens.