Jerry Olson wins AMA Parlin Award

Written By James Forr
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The American Marketing Association (AMA) has named Olson Zaltman’s founding partner, Dr. Jerry Olson, winner of the 2021 Charles Coolidge Parlin Marketing Research Award, which recognizes leadership in the marketing field.

Jerry joined fellow 2021 Parlin winner Douglas Holt (Founder of Cultural Strategy group and former L’Oreal Chair of Marketing at Oxford) and 2020 winner J. Walker Smith (Chief Knowledge Officer at Kantar Research) at an AMA webinar to discuss current trends in market research and how research will affect the future of marketing.

James Forr
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