OZ at ARF AUDIENCExSCIENCE 2022

OZ’s James Forr and Joe Plummer, along with Kristin Carrillo from Del Monte Foods, will present a paper entitled “The A-B-4C Model of Winning Advertising” at the Advertising Research Foundation’s AUDIENCExSCIENCE 2022.

Their talk will be broadcast Tuesday, April 12 from 12:45 - 1:00 pm EDT, followed by a live Q&A from 1:45 - 2:05 pm.