Imagine you were PlayStation and you had the insight that people use games, in part, to escape from the drudgery of everyday existence. How would you bring that to life in an ad?

Just like you’re not you when you are hungry…you’re not you when you are on your phone. (Or maybe you are.)

Ukrainians are proving themselves to be skilled communicators, and they have mobilized nearly the entire world around their cause.

Under the category of “Words Matter”…. YouGov recently ran a poll that revealed that only 37% of Americans agree that “K-12 schools should be allowed to mandate vaccines for their students.”

A Super Bowl ad that has stuck with me is “Seen on Pixel” from Google. The ad highlights Real Tone, which is the culmination of years of development efforts to ensure that Google’s camera technology accurately represents all skin tones.

Just as marketing and culture can be intertwined, so is art and culture. In that light, the graphic above about film genre popularity (from 1910-2018) is fascinating.

Thanks to OZ’s Joe Plummer for sharing this research by Dr. Lindsey Cameron of Wharton, who has published a paper that explores the mind of the ride-hailing driver.

For the next five minutes or so, Wordle will remain the hottest thing on the web. Wharton Professor of Marketing Cait Lamberton explains why this is a perfect game for this moment in our culture.

A boutique running store in Paris called Distance recently took advantage of some news headlines with a clever guerilla marketing campaign.

Homestead Creamery is a local Virginia dairy that uses its packaging not only to promote sustainability, but also as part of its brand image.